The Californian publisher gives in to the temptation of generative AI. Einstein GPT combines Salesforce's proprietary AI for CRM with that of OpenAI. Its model is trained with public data, but companies can feed it with their own data.

Salesforce took advantage of its Trailblazer DX developer conference in San Francisco on 6 and 7 March to announce its generative AI. Einstein GPT is, as its name suggests, a combination of the editor's proprietary Einstein technology and ChatGPT-type models. The Californian company will enter into partnerships with various suppliers, starting with the best-known, OpenAI, the originator of ChatGPT, Dall-E and Whisper.

Salesforce has integrated Einstein GPT into its business applications for sales, service, marketing, sales and IT. The solution is already interfaced with Mulesoft, Tableau and Slack. For example, a sales team will use it to identify new prospects and relevant people to contact, whether or not they are already in the company's CRM. The AI will then suggest to the sales team that they start a conversation with their target by email, based on previous exchanges, among other things. Employees can directly edit these pre-written texts, but can also ask the AI to rewrite its messages in a lighter tone, for example. Unlike consumer AI such as chatGPT, interactions between "humans" and Salesforce's generative AI are integrated directly into the user interface of business applications,

A human in the loop

The trauma of cognitive bias in AI does not spare Salesforce. Clara Shih, corporate vice president and general manager of Service Cloud, was quick to quote the now hackneyed Spiderman line: "With great power comes great responsibilities". The Einstein GPT teams are working closely with the publisher's ethics department, without giving further details. Moreover, Jayesh Govindarajan, senior vice-president of AI and machine learning, has repeatedly stressed the importance of systematically keeping a "human in the loop". This is as much about ethics as it is about the ability to verify the ownership of the data used or the relevance of the results of queries sent to Einstein GPT.

Like OpenAI, Einstein GPT trains with public data. But not only that. It can also draw on databases that companies subscribe to. As Jayesh Govindarajan explained at the press conference, Einstein GPT will use "large language models (LLMs) such as GPT-3, applied to semi-public paid databases, such as weather for example". But above all, following on from Einstein, which has been available since 2016, it is a generative AI optimised for CRM that Salesforce has developed.

Training the model with the company's data

A company can therefore choose to train the AI with its own data from the Salesforce Data Cloud. This is a way of obtaining personalised content, adapted to the specific context of the company. "Customers can connect this data directly to OpenAI's advanced AI models or opt for another external model and use a natural language prompt directly from Salesforce CRM to generate content that can be adapted in real time to the increasingly changing behaviours of consumers," explains Salesforce in its press release.

Automatically supplementing developers' code

In addition to its business applications, Salesforce is also making its generative AI available to developers. According to the publisher, its AI will draw its knowledge from a company's "in-house" programming by training its model on the lines of code already written in the company. "The principle is the same as Google's auto-complete suggestions," noted Jayesh Govindarajan. Einstein GPT will offer the developer a portion of code to continue their programme.

The Californian also took the opportunity of its announcement to confirm the integration of ChatGPT into Slack (see below). "This app includes AI-based conversation summary creation, search tools on any and all, and message writing assistance." Finally, Salesforce is creating a new $250m Salesforce Ventures fund to support "generative AI startups and create a responsible ecosystem in the field".

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45 years is a good age for a company. For its anniversary, Aveva is launching a new version of its PDMS plant design solution, combining innovation and continuity for a community of users who are not inclined to technological breakthroughs.

A company of engineers serving engineers

Everything3D (E3D) is the new face of PDMS, the plant design software developed by Aveva. The editor's flagship tool needed a serious facelift to bring it up to market standards. But it was a gentle facelift, as CTO Dave Wheeldon explains, "It's about innovation without technological disruption. Our customers need to maintain full data compatibility from one version to the next. They also need to be able to customise their solutions, integrate their own developments or off-the-shelf software, without calling in IT specialists. This is why the software is always based on the same proprietary database and design mechanisms. This is a must in an industry where projects are constantly growing in size and where the development time can be several years.

This is an obligation in an industry where projects are constantly growing in size and where the development time can be several years.

So, how does this change in continuity translate? During the presentation of its new software to the press, the editor remained particularly vague about the new features introduced in "E3D". It was the concept of "Lean" that was emphasised, with the corollary of the need for work teams to be able to communicate information on the progress of projects with each other, and this from anywhere in the world. Dave Wheeldon says, "It's about responding to three major trends that we're seeing with our customers, plant designers and operators, ship designers: the widespread use of cheap 3D acquisition systems, mobile computing and cloud computing. Techniques that allow operators on construction sites to send crucial information back to the design teams in real time via updates and laser-scanned data, allowing corrective action to be taken without running out of time. "We can add a sociological trend: the new expectations of young engineers with regard to the IT tools of their daily lives, more fun, ease of use and responsiveness," continues Dave Wheeldon.

Cloud, mobility and point cloud

On a practical level, we were able to glean some information. First and foremost, the software retains its relational database architecture, a provision that allows it to handle large projects with multiple stakeholders. To facilitate the use of point clouds used for maintenance or revamping operations, E3D has new as-design/as-built comparison tools. For example, Bubble View allows you to position yourself at a precise point in the model to visualise the point cloud with a high degree of precision, without necessarily using a specific point cloud processing tool. The point cloud can also be used for clash detection.

To facilitate collaborative work, the network aspect, check-in/check-out, caching of data on workstations, etc. have been optimised. Engineers can thus work simultaneously on the same project from different locations, with a gain in performance, but lower bandwidth. A system of tokens allows the company to use its licences as if it were an internal SaaS and therefore to distribute them dynamically according to its needs.

In terms of drawing, a major phase of development, Everything3D benefits from the integration of an AutoCAD clone and, in passing, a modern interface based on Windows 7 standards. Finally, with E3D, PDMS moves from an OpenGL graphics base to DirectX, which is more powerful.

On the cloud side, things are not set in stone. At the press conference, Aveva's technical director presented a 3D digital model of a factory on a Windows touchscreen tablet, with the possibility of moving around within it, but this was a prototype. Data hosting in the cloud? On the customer's server? Only downloaded to the tablet? Use of 4G? These are elements that will not be defined before the end of 2013 within a commercial solution. For the moment, E3D runs on the client's servers, but allows for the integration of a Cloud architecture.

Microsoft has announced the availability of Azure OpenAI. It allows companies to integrate services such as GPT, Dall-E or Codex into their cloud applications. The highly publicised ChatGPT should arrive soon.

It was Satya Nadella, CEO of Microsoft, who announced in a blog the general availability of Azure OpenAI. It must be said that the subject is trendy with the recent media coverage of ChatGPT and the financial interest of the Redmond firm in the start-up. In concrete terms, Azure OpenAI has been in testing for a year and offers companies the opportunity to integrate OpenAI tools into their cloud applications.

Among these services, companies will be able to use GPT version 3.5, which is the generative AI engine used by ChatGPT and PowerBI. There is also Codex, the basis of Copilot, GitHub's code completion solution and Dall-E, an AI-based image generator. Among the uses, the Microsoft boss highlights some feedback from test customers such as Al Jazeera, which works with Azure OpenAI on content extraction, translation and topic scheduling. For its part, KPMG relies on the tool to make "significant gains" on its CSR tax system.

ChatGPT will arrive soon

However, ChatGPT is not yet included in the Azure OpenAI package. In his presentation Satya Nadella indicated that this service would arrive soon. Microsoft believes in the potential of the conversational assistant to the point of wanting to integrate it into several services such as the search engine Bing or in several programs of the Office suite (Word, PowerPoint and Outlook). At the Davos forum, the executive said that tools like ChatGPT are needed to boost productivity. "We need something that really changes the productivity curve, to have real economic growth," he said.

Lastly, the availability of the service is announced as general by Microsoft. But our colleagues at The Register have noted that the service is available in four American regions and one in Western Europe. It is likely that the announcement effect is spread over time on the deployment and that Azure OpenAI will be fully operational for all in a few days.

As a long-standing partner, Renault is strengthening its ties with Google Cloud around two axes: connected vehicles by creating a specific OS based on Android and the extension of digital twins to all of the automotive group's activities to develop future uses.

New technologies sequence for Renault, which yesterday unveiled its strategic plan by highlighting advanced partnerships including with Google Cloud around the connected vehicles of tomorrow via its subsidiary Ampere (electric vehicle and software), but also on the digital transformation of the company. The two companies know each other well and have been working together since 2018 with a first agreement on the Android Automotive OS integrated into cars (including the Mégane E-Tech). In 2020, it had been strengthened around a particular business need: paint optimization on vehicles. The automotive group used Google's computing power and artificial intelligence and machine learning processing to meet this task. The result was expected to be energy savings of 10 to 20%.
The creation of a dedicated and standardized OS

Today, the partnership is moving up a notch around two pillars: the vehicle and the company's digital transformation. On the first point, "we want to go further than just integrating Android Automotive by creating a real operating system for the vehicle," says Frédéric Vincent, Renault's CIO. He adds, "There is very little standardization in this area. Today, we have to deal with 80 to 60 ECUs and 5 to 7 domain controllers. For each new service, we have to make changes to the hardware. For example, it takes two years to create a virtual key.

Hence the idea of having a standardized and open digital architecture that the manufacturer calls SDV (Software Defined Vehicle). The Android-based platform will manage the middleware and applications. "The specifications are demanding, the platform must be long term with support over ten years, scalable to accommodate future services, open to facilitate the connection with the data and be offered to other OEMs," continues the CIO. The first results of the partnership, which also includes Qualcomm on the component part around Snapdragon, are expected by 2026 with the release of FlexEVan.

A generalization of digital twins

Obviously this pillar could not work without the help of the second axis of the agreement around the continuation of the carmaker's digital transformation and in particular digital twins and the cloud. "On the digital twin, we started on the production plants and this has proven to be a great asset to adapt the lines according to the shortage of components. We now need to go further by creating digital twins for all the group's activities," says Frédéric Vincent. To achieve this, the manufacturer will accelerate its "move to cloud" strategy initiated in 2017.

"We are clearly committed to a cloud first approach, there is no new development today that is not done in the cloud. But Renault is a 120-year-old company with a significant application heritage. We are therefore remaining pragmatic about this migration," says the CIO. He adds, "the challenge for the company is to get rid of the skills on the infrastructure, both on the network and on the storage. Hence the preferred partnership with Google Cloud. The IT teams of the manufacturer prefer to focus on the development of new services from the collection and analysis of data. "The first work is focused on predictive maintenance of vehicles," says Thierry Cammal, general manager of Renault Software Labs. But the group is looking at other uses, such as bridges with insurance companies, which can adapt their offers according to driving data. Renault will therefore provide information on drivers, who will see their premiums rise or fall.

A recent study predicts increases next year in most digital occupations in France. Among the roles that are expected to benefit, developers, network administrators, product designers and cyber specialists rank high due to higher demand.

On the occasion of the publication of its 2023 Salary Guide, the recruitment firm Robert Half expects salaries to increase compared to the current year for most IT and digital jobs. In this French ranking, five functions stand out in the information systems, digital and commercial categories. Code professionals are always in high demand and will still be in a strong position during salary negotiations. As a result, an entry-level development engineer will earn €40,000 in gross annual compensation in 2023 and up to €60,000 if he or she has advanced expertise. Lead developers are expected to do even better, with salaries ranging from €55,000 (low end) to €80,000 (high end) next year.

Robert Half also forecasts salary increases in systems and network administration and product design (between €40,000 and over €55,000 respectively, depending on the degree of expertise). The same is true for the IT security sector, where the pay slip shows €50,000 for a cyber specialist at the beginning of his or her career and up to €70,000 for an experienced profile. In the sales disciplines, IT sales managers (or sales executives) will also be among the 5 best valued professions with an average salary of between €45,000 gross per year (for a junior profile) and €70,000 (for a senior profile).
IT projects at the heart of priorities

After the economic situation of companies plummeted at the beginning of the health crisis, the recovery seems to be here. Thus, CIOs show a high level of optimism supported by the investment in IT projects and their deployment over the past two years. 73% are more confident about their company's growth prospects for the coming year than they were last year (compared to 60% in 2021).

Increased financial resources and budgets (49%), increased headcount (42%), and expanded business opportunities (40%) explain this paradigm shift. Against this backdrop, 89% of IT departments plan to recruit in the coming months, and nearly a third (31%) anticipate creating new positions. However, they say they are held back by a shortage of technical profiles, leading to increased competition.
Recruitment difficulties set to continue

Indeed, 90% of CIOs expect it to be as difficult or more difficult to recruit in 2023 than in 2022, while 49% believe it will be more difficult. 68% are concerned about their ability to attract the best candidates. The salary criterion cited by 40% of respondents is the number one concern when it comes to attracting talent. Their main concern? Seeing their best talent being poached (36% of respondents). Logically, CIOs' recruitment challenges focus on their ability to identify and secure the most qualified profiles. As evidence of this, 34% cite finding talent with the right skills as the number one issue. Another 31% cite the ability to compete.

One of the highest turnover rates in the market

When asked which categories are the most difficult to find, 36% of IT managers mention cybersecurity, 34% cite network management, while 33% point to cloud and infrastructure. CIOs are also looking for the soft skills needed to drive and advance projects. The preferred qualities are teamwork (31%), as well as motivation and adaptability (26% respectively). For Quentin de Beaufort, Director at Robert Half France, IT specialists will continue to be under pressure in 2023, as the shortage of profiles is still strong, as are the needs of companies. Not to mention the fact that this field is not spared by a phenomenon of high turnover.

"More than a third of CIOs (34%) have seen an increase in turnover over the past year," says the executive. "The importance given to recruitment strategies will be essential to attract and retain talent, he recommends. It will be necessary to play on the salary criterion of course, but also to meet the requirements of candidates in terms of flexibility, but also of corporate culture, which are particularly strong for these profiles," he concludes.

In terms of popularity, Python, Java and C++ still occupy the top three spots in Anywr's ranking of the most used computer languages. But with the arrival of low/no-code technologies, this ranking could change rapidly, driven by the challenges of the developer deficit and the ecological transition

ompanies will place more and more importance on no-code technologies to cope with the shortage of developers and energy challenges. This is the main finding of Anywr (formerly Cooptalis) in its latest barometer of the most in-demand IT languages. To carry out this survey, the platform specialising in the recruitment and placement of candidates analysed a sample of more than 1,000 international job offers in the IT professions between January and September 2022. The results reveal two trends. On the one hand, a concentration of companies' needs and projects around a few languages and uses. On the other hand, recruiters are increasingly interested in automation platforms. In this ranking, it appears that the six languages that came out on top, namely Python, Java, C++, Javascript C and PHP, alone represent 50% of the job offers analysed. As a reminder, according to the State of the Octoverse report published by Github every year, there are 370 computer languages commonly used in the world and to which developers regularly contribute. The concentration phenomenon is therefore particularly marked here.

A timid but noticeable arrival of Rust

However, the study indicates that despite its number one position, Python is regularly singled out as a major resource consumer. As a result, it could give way to certain outsiders, notably Rust, which came in 22nd position and is considered to be high-performance and less memory-hungry. In addition, the trend towards low or no code technologies, which allow applications to be developed without mastering the usual computer languages, is likely to gain ground given the growing shortage of developers. This phenomenon could turn this ranking upside down in the years to come, warns the recruitment platform.

In the meantime, Python remains the big winner in terms of popularity, despite its low speed and high memory consumption. The reasons for its success are its numerous development possibilities in machine learning, AI, big data, data science, video games, robotics and cybersecurity. Ease of use and learning, various frameworks and a very active community also explain its growth. In this trifecta, we find Java in second place. The native language of Android has been in the top three for a very long time. For its part, C++ has made a strong comeback, reaching third place in the ranking, where it has been in the top 10 computer languages since 1986.

Still a strong need for IT development

After the leading group of general-purpose languages, come the technologies associated with more specific uses - SQL and NoSQL for databases, HTML, CSS or JavaScript for hypertext - and those more recent and particularly recommended by certain operating systems for coding native applications, such as Kotlin for Android. For the time being, before these possible changes, the continuing digital transformation of companies and the persistence of needs for website development (back and front end), web and mobile applications, combined with the acceleration of IT projects linked to the exploitation of data, explain the order of appearance of programming languages in this ranking.

Source: www.lemondeinformatique 

The BMW Group and AWS (Amazon Web Services) today announced a strategic partnership that will see the two businesses together develop cutting-edge cloud technologies with the goal of fully using the data potential of upcoming car generations. Additionally, the two businesses are working together to create commercial, ready-to-use cloud solutions for safely handling car data. Like in all prior cooperation, the BMW Group maintains complete and sole control over data and complies with local market-specific data protection laws.

Currently, the linked fleet of BMW Group vehicles transmits upwards of ten billion inquiries each day to the "backend," as the IT infrastructure in the cloud is known, which is used to operate and manage the connected vehicle operations. Customer functions like the My BMW App, driver assistance features, charging-optimized route advice, and hazard identification on the road are all based on vehicle data and how it is connected to the cloud. Vehicle data is crucial to the business as well because it is used for certain duties including enhancing customer services, quality management, and after-sales procedures.

The BMW Group established a common access point for internal users of vehicle-generated data in 2017 in order to keep up with the constantly expanding number of linked vehicles. The firm did this by taking steps to ensure that customer data is protected and securely processed in compliance with data privacy standards - across all markets in which the firm operates. The BMW Group will once again own sole ownership of the data in this most recent agreement. Without having access to or knowledge of the data produced by the fleet of connected vehicles owned by the BMW Group, AWS offers cloud infrastructure and services.

Future BMW Group developers will be able to quickly and easily get the required data while working on data-driven improvements to consumer operations thanks to a self-service portal. The BMW Group's engineers and data experts will be able to completely concentrate on the content and quality of the data because the portal will run smoothly and efficiently thanks to the usage of AWS services and dependable infrastructure. Additionally, with the customer's permission, data is also made accessible to third parties for potential applications.

Source: https://www.press.bmwgroup.com/global/article/detail/T0404359EN/bmw-group-collaborates-with-aws-to-bring-new-cloud-technologies-for-fast-and-reliable-availability-of-digital-innovations?language=en

Recruiters are not done with shortages, according to PageGroup's 2023 salary survey. In the tech sector, tensions will continue and some profiles should see their salaries increase by more than 5%.

Tensions will remain in the job market in 2023. Skills shortages and inflationary pressures will not make life easier for recruiters in the IT and digital professions. According to PageGroup's 2023 salary survey, "all IT functions will be under pressure with a shortage of candidates. This problem will particularly affect experts in cybercrime, systems engineering, cloud and data".

DATA ENGINEER, SYSTEM ADMINISTRATOR, DEVELOPER

In IT, the study identifies five key profiles that will be in particular demand in 2023: cybersecurity experts, SAP profiles, experts in agile methodology, DevOps and DevSecOps, and cloud experts.

Those who should see their salaries increase the fastest are project managers (+5%, with a starting salary between 38,000 and 45,000 euros), developers, data engineers (+8%), system and network administrators (+6%), and cybersecurity consultants. A cybersecurity engineer can expect a salary of 45 to 60K between 2 and 5 years of experience.

UI/UX DESIGNER, TRAFFIC MANAGER, CRM MANAGER, DATA ANALYST

In the digital sector, 70% of companies say they are having difficulty recruiting. Experts in data science, digital campaigns, e-store managers, UX designers, chiefs digital officers, and specialists in e-reputation and web marketing (inbound marketing, bid manager, product owner...) will be spoilt for choice when it comes to finding an employer.

According to PageGroup, the professions that will benefit from the most significant salary increases are UI designers, UX designers (40K for a young graduate, up to 80K between 5 and 15 years of experience), traffic managers, CRM managers, and data analysts (38 to 55K after 5 years of career).

ROBOTICS, CYBERSECURITY, IOT

Among engineers and technicians, the consulting and recruitment firm also lists several jobs described as "rare and booming": robotics technician, connected object designer, automation and robotics engineer, embedded electronics engineer, industrial cybersecurity engineer. In these professions, salaries range from 28 to 38K for young graduates, and from 35 to 45K after 5 years of experience.

As for outsourced skills, the most sought-after tech consultants are still developers, ahead of project management consultants, test engineers, business analysts and project managers. The study notes that 83% of IT managers want to outsource security, which promises good prospects for specialized consultants.

Source: www.usine-digitale.fr

A month and a half after its OCI cloud and Azure opened a direct link to its database, Oracle is bringing MySQL HeatWave to AWS public cloud customers. This managed OLTP query acceleration and analytics service provides a native user interface on the AWS console.

After Azure, AWS. Oracle continues to integrate its cloud services natively with those of its direct competitors. Competitors who, admittedly, largely outstrip all others in the public cloud market. Simultaneously with the financial results of its first fiscal quarter of 2023, showing an 18% increase in revenue to $11.4 billion (see box), Oracle is delivering its MySQL HeatWave query gas pedal in the Amazon Web Services public cloud. This announcement comes just 8 weeks after the announcement of Oracle Database Service for Microsoft Azure, which gives Azure customers direct access to databases running on OCI, Oracle's cloud infrastructure.

MySQL Autopilot from the AWS Console

Last year, Oracle enhanced the performance of its gas pedal by adding Autopilot, a component that automates the delicate steps of HeatWave's high-performance queries for transactional workloads: allocation of nodes required according to the workload, parallel loading of data, predictive partitioning of columns to be partitioned in memory to best optimize queries, optimal encoding of columns to minimize cluster size, etc. This automation component, which is based on machine learning, is also integrated into the AWS interactive console.

MySQL HeatWave on Azure Coming Soon

MySQL HeatWave on AWS is just the first step in a multi-cloud destiny for the service, which is currently underway between OCI and AWS. The service is expected to be available on Microsoft's Azure in the near future. It is also offered on-premises as part of Oracle's Dedicated Region Cloud@Customer offering for companies that cannot, for regulatory or strategic reasons, move their sensitive databases to the public cloud.

Oracle raises another issue. To implement its MySQL HeatWave query gas pedal, some of its customers have migrated their databases to OCI from AWS. Others are using the service while keeping some of their databases on AWS and running HeatWave on OCI. For the latter, the cost is high given the fees charged by Amazon Web Services to get the data out of its cloud. Not to mention the latency when accessing the database service on OCI. Oracle also said that users of MySQL OLTP applications running on-premises can also replicate data from these databases to MySQL HeatWave on AWS or OCI for near real-time analysis. The vendor also provides access to benchmarks between its service and those of its competitors.

Source: www..lemondeinformatique.fr